There’s no question about it. Now that there is such great competition for jobs, everyone is using the same techniques to make sure that their resume is the one that the recruiters notice. We have all got access to the internet and everyone can read up on the current ‘best practices’ for preparing your resume – so how can YOU make a difference?

How can you make sure that your resume is the one that makes its was to the top of the pile? More and more, it’s not the resume that make the impact, but the cover letter that you send with it. It’s a fact that the majority of the people you’ll be in competition with for your next job will not present their resume with a great covering letter even though in more and more cases, it’s these cover letters that make all the difference.

Most of us, however, don’t know how to write a strong cover letter. We don’t know what the recruiters are looking for, we don’t know the triggers that make them take another look at our resume. If you want to start to take control of your career and be able to choose which of the opportunities that will come your way, then read on.

This solution is not for everyone, but if you have a number of positions you want to apply for and have not got all day to spend creating a specific, results-focused letter for each of them, or are prepared to risk missing out on the secret trigger that make recruiters pick up your resume, then read on.

I’d suggest you try out a product called the Amazing Cover Letter Creator. Crummy name, but actually not such a crummy product. It’s created by Jimmy Sweeney who is a professional copywriter and the President and CEO of a California based marketing company. He has used his experiences of reading numerous application letter that were sent to him and years of experience since developing this product to offer a new solution to the job seeker market by writing cover letters for prospective employees.

As Jimmy’s testimonials confirm, using this system resulted in many many more calls coming the way of people using the Amazing Cover Letter Creator than they had before using the creator. They found that the ingredients that were put into the letter pre sold their resume so the recruiters actually spent the time to look at their details, rather than passing on to the next candidate.

OK, so far so good. What’s in the package? Is this just another snakeoil offer that sells you something that you can get free on the internet with just a few well placed searches?

I think it’s true today to say that just about anything that you want can be found on the internet today. And if you search long and hard enough, you will probably find what you are looking for free. But as they say in the classics, ‘there’s no such thing as a free lunch’ and with this in mind, I wanted to look at what the Amazing Cover Letter Creator offered against what I could find on the internet so see if it really is worth the hypoerbole.

The Creator is a download program you get once you make the decision to purchase. As with many information based products on the internet, expect a lot of free bonuses up-sell, cross-sell and re-sell until you can complete the purchase and get to the download.

Personally, I find these tactics a little aggravating, because I do not like to be told that the product that I just purchased is not the total package and there is an upgrade, or another addition that can make my life easier. This, however is very much the way of the internet these days and it more or less is an expected part of the purchase process.

Once you are logged in, the creator offers some introductory information and an explanation of how the Amazing Cover Letter Creator works.

It’s all about inserting attention getting information into your cover letters. To be successful in this market, you have to have a letter that explains how your career brand offers a better solution to that of anyone else who might be applying for the same position.

The program will take you through the letter generating process which offer a range of letter types depending on your situation e.g. open and specific positions or prospective offers. There are a number of additional fields through which the creator makes choices around which of the letter templates is most appropraite for your needs. When all of this is done a cover letter is automatically created for you which you can simply copy and paste to complete the letter. Obviously, you will still need to format the final document.

The letters that come from the system are well crafted and include a format that is attractive to the recruiters to whom your letter will be sent. As I said before, when you have seen 100 resumes a day, and you are giving each one a cursory galnce of probably no more than a few seconds, if a cover letter is well crafted and attention grabbing, you are going to keep that resume at the top of the pile.

You will need to make some changes to the letter before it is ready to send, but esentially, the program says what it does and creates cover letters for you.

Now let’s look at the alternative of searching through the internet for the answers. Firstly you will have to be quite careful in drilling down your searches to find the sort of letters that recruiters want to see. The problem is that there is so much content on the internet, it is hard to identify what has value. In my searches, I found loads of letter formats for cover letters. My problem was that I did not know for sure that the format that was in front of me was the sort of format that recruiters want to see. I also got a lot of advice about what was the best approach to take – the only problem was that quite a lot of it was contradictory and confusing.

I am prepared to recommend this program. It is not for everone, but the the price is a fraction of what you would pay a professional cover letter writer and the quality of letter that the software generates is on par with what a professional would write for you. Where it really makes a difference is in the time it saves you in your job search. You are already spending a lot of time researching the opportunities on the internet, making calls, networing and looking at your social networks. If you then have time to craft an excellent cover letter for each job you apply for, this might not be for you. If, on the other hand, you are like me and time is at a premium, try the Amazing Cover Letter Creator

Image taken on 2009-04-16 09:52:50. Image Source. (Used with permission)